Sales Training That Actually Changes Behaviour
Most sales training doesn’t fail because it’s wrong.
It fails because nothing changes afterwards.
NBS delivers bespoke sales training for SMEs who want better conversations, stronger standards and consistent performance — not one-day motivation that disappears by Monday morning.
This is practical, challenging and designed around how your sales people actually sell.
The problem with most sales training
We’re usually brought in after organisations have already tried training.
What they tell us:
“The content was fine — but nothing stuck.”
“People enjoyed it, then went back to old habits.”
“There’s no consistency across the team.”
“Managers don’t reinforce it.”
“Everyone sells their own way.”
That’s not a sales skills problem.
That’s a behaviour and standards problem.
This works best for organisations that:
Sell B2B products or services
Rely on conversations, not e-commerce
Want consistent sales behaviours across the team
Are growing, restructuring or professionalising sales
Want managers to coach, not just manage activity
Who this sales training is for
What we work on
Sales Behaviour & Standards
What “good” looks like in your organisation
Consistent approach without killing personality
Reducing bad habits and shortcuts
Raising the baseline across the team
Sales Conversations
Asking better questions
Leading conversations with confidence
Handling objections without scripts
Closing without pressure tactics
Sales Process
Simple, usable sales structure
Clear stages and expectations
Behaviour at each stage
Making process support performance — not block it
Manager Capability
Coaching sales behaviour
Running effective 1-to-1s
Holding people accountable
Reinforcing training long after delivery
How this is different
No off-the-shelf programmes
Everything is built around your business.
No slide-deck reading
Sessions are interactive, challenging and practical.
No hype
Confidence comes from competence — not motivation.
Behaviour first
Skills only matter if people actually use them.
Delivery format
Sales training can be delivered as:
Standalone workshops
Short programmes
Multi-day or phased delivery
Integrated with leadership training
Always bespoke. Always relevant.
Who this is NOT for
This isn’t the right fit if you want:
a quick motivational boost
a generic sales course
minimal challenge
training without accountability
There are cheaper options if that’s the goal.
