Who We’re For (And Who We’re Not)
Not all training is right for all businesses.
And we’re not right for everyone.
NBS Training & Coaching works best when clients want real behavioural change, not a polished day in a room.
This page exists to help you decide — quickly and honestly — whether working together would be a good fit.
Who We’re For
This works best if you’re…
A business tired of generic training
You’ve seen:
the same frameworks recycled
the same slide decks
the same buzzwords
You want training built around your people, your industry and your reality — not someone else’s case study.
A leadership team or business owner who wants change, not noise
You’re not interested in training that feels good on the day but changes nothing on Monday.
You want people to:
communicate more clearly
take responsibility
handle conversations better
perform more consistently
An organisation that values honesty over comfort
You understand that meaningful change sometimes requires challenge.
You’re open to:
being questioned
having habits exposed
hearing things you already suspect but haven’t said out loud
A team where behaviour actually matters
You care about:
how managers speak to their teams
how sales conversations are handled
how candidates, clients or customers are treated
how decisions are made under pressure
Behaviour matters because outcomes matter.
WHO WE’RE NOT FOR
✖ You want a one-day “energy boost”
If success is measured by:
how loud the room was
how entertaining the trainer was
how positive the feedback forms look
…this isn’t for you
We’re probably not the right fit if…
✖ You want training without challenge
If:
difficult conversations are avoided
accountability feels uncomfortable
behaviour is “someone else’s problem”
Then this approach will feel too direct.
✖ You’re looking for off-the-shelf content
If you want:
a catalogue course
a pre-packaged programme
minimal effort or involvement
There are plenty of providers who do that well. We don’t.
✖ You want compliance, not change
If training is simply:
a tick-box exercise
something HR has to run
a way to say “we’ve done something”
This won’t land.
HOW THIS USUALLY STARTS
Most clients come to NBS after saying things like:
“Our managers avoid the difficult conversations.”
“We’ve done training before, but nothing sticks.”
“People know what to do — they just don’t do it.”
“We need consistency, not charisma.”
If that sounds familiar, we should talk.
WHAT YOU CAN EXPECT
When we work together, you can expect:
Training built around your real scenarios
Honest challenge when it’s needed
Practical tools people can use immediately
Less theatre. More substance.
A focus on behaviour — not theory
If this sounds like your organisation, let’s have a conversation.
No hard pitch.
No generic proposal.
Just a clear discussion about whether this is right for you.